Lead Management and Preparation for 2020

Tips for reviewing and managing leads in preparation for the new year With the holidays upon us, your company’s year-end preparations are most likely well underway.  From tax preparations and accounting to team performance and department reviews, the end of … Continue reading

Tips for Happy Holiday Marketing

Black Friday has come and gone, and many of us are still in the midst of Cyber Monday sales that have now become “Cyber Week”, but believe it or not, the seasonal sales wave has just begun.  There are still … Continue reading

3 Quick and Easy Marketing Tactics

Three easy marketing tactics that you can do right now to make a lasting impact on the growth of your business   In the service industry, word-of-mouth advertising is golden, but it will only get you so far when it … Continue reading

Five Ways to Clean Up Your Act (on Social Media)

Easy tips for tightening your social media game From the title of this post, many of you may be thinking that we are going to be addressing social media etiquette (or lack thereof), but for today we will not be … Continue reading

Understanding Content Marketing

What is content marketing?  Well, if you have been following the HBW Blog, you probably have a fairly good idea.  Just check out our previous posts “7 Tips for Content Marketing Success” or “Seven Apps for Improving Social Content” to … Continue reading

3 More Marketing Tactics

A continuation of the previous “3 in 3” article, reviewing three additional marketing tactics that can be easily executed in minutes In follow up to last week’s post 3 in 3 – Three Marketing Tips in Three Minutes, we decided … Continue reading

3 in 3 – Three Marketing Tips in Three Minutes

Three easy marketing maneuvers that you can execute and add to your strategy in less than three minutes of time As a construction professional, marketing is most likely not on the top of the list when it comes to skills … Continue reading

Five Ways to Make Your Videos More “Instagrammable”

Quick tips for making business videos Instagram-worthy If your business is not using Instagram, you may be missing out on easy opportunities to reach your target audience. Consider the fact that one billion people use the social media platform every … Continue reading

Developing the Next Generation of Construction Professionals

The tight construction labor pool is only getting smaller, and the need for training the next generation of construction professionals is becoming more evident. Time and time again, we visit the issues that construction business owners are facing on a … Continue reading